MadeBetter
As a company that relies on nature, we take responsibility to help conserve it. MadeBetter® is our pledge to a healthy planet and healthy communities. Here’s what we’re doing.
Meet Our Bottles
Like many of you, we’re on a journey to help reduce waste by using better bottles that can be recycled and transformed into new bottles.
Caring For Our Water
Ice Mountain Natural Spring Water comes from three springs located in the great state of Michigan. Meet Arlene, who is a part of a team of hydrogeologists and field experts who monitor water flows, track precipitation levels and even study the areas’ biodiversity. All of this is to help ensure that the springs and their surrounding areas are sustainably managed. And to get the highest quality water delivered fresh for you.
Our Michigan bottling facilities are some of the only sites in the U.S. to be independently certified by the Alliance for Water Stewardship, which demonstrates our use of water is socially equitable, environmentally sustainable and economically beneficial.
Showing Up For Our Communities
We know how essential water is, especially during times of crisis. We’ve donated millions of bottles of water since 2018 to Flint, MI, communities during natural disasters and emergencies, and will continue to be there when support is needed.
Recycling Matters
JOIN US BY RECYCLING
Our bottles are designed to the standards of Association of Plastic Recycling (APR) to be recyclable, including labels that peel off easily to avoid contaminating the recycling stream.
Unfortunately, less than 30% of PET plastic is recycled in the U.S. That means a shocking 68% ends up in the waste stream. But together we can change this. The more plastic you recycle, the more we can use to create new recycled bottles, and the less plastic waste is generated.
If you need more recycling tips, look for the How2Recycle info on our labels or visit how2recycle.info for details specific to your community.
Join us and take the MadeBetter® Pledge to recycle.
How2Recycle
It’s hard to know how to recycle properly. Did you know to empty your bottle and put the cap back on before placing it in the recycling bin? We’ve added How2Recycle information to our labels that make it clear.
Efforts to Recycle Plastic: In 2018, approximately 29.1% of PET bottles & jars were recycled across the United States. Recycling rates of PET vary across regions and recycling programs with bottle deposit return systems achieving the highest recycling rates up to 2.5 times the national average. Existing forms of mechanical recycling diminish the quality of plastic with each recycling attempt, although work is being done to try to find ways in which recycling might restore this quality.